Building the definitive platform for verified, transparent, and seamless used-car transactions across the Kingdom.
SAML — At a Glance
What
Saudi Arabia's trusted used-car marketplace — purpose-built for verified, end-to-end automotive transactions.
How
Mandatory third-party inspection combined with commitment mechanisms that eliminate fraud and time-wasters.
Why Now
Rising consumer demand for trust and transparency in automotive e-commerce, fueled by Vision 2030 digital acceleration.
Mandatory Inspection
Every vehicle undergoes a 260-point SASO-accredited evaluation before listing — no exceptions.
Commitment Mechanisms
Refundable deposits and escrow payments ensure only serious buyers and sellers participate.
Trust & Transparency
Government-verified identities, transparent pricing, and full vehicle history deliver confidence at every step.
Massive Market Opportunity
$9.6B
Total Market (2024)
Saudi Arabia's used-car market represents one of MENA's largest automotive opportunities.
$16.8B
Projected (2030)
Market growing at 6.43% CAGR driven by powerful demographic and digital tailwinds.
1.24M
Annual Transactions
Growing to 1.85M by 2030 as online penetration accelerates across the Kingdom.
Online Penetration
33.3% today ($3.2B) growing to 47% by 2033 at 9.2% CAGR — faster than the overall market growth rate.
Target Segment
Quality vehicles aged 3–8 years represent a $1.28B serviceable addressable market primed for disruption.
Competitive Landscape: The Trust Gap
Existing players cluster in low-trust or high-price quadrants. SAML targets the uncontested high-trust, market-price position — addressing quality concerns without premium pricing overhead.
SAML is the only player combining independent verification with transparent, market-rate pricing — creating a unique competitive moat in the Saudi market.
The SAML Solution
SAML delivers measurable value to both sides of every transaction — creating a win-win marketplace that drives repeat usage and organic referrals.
For Sellers
Pre-qualified serious buyers only
Professional third-party inspection report
Competitive inspection cost refunded on sale
Higher prices than classifieds
For Buyers
Verified 260-point SASO inspection
Transparent price discovery
Refundable deposit
Integrated insurance, financing, warranty
Seamless Absher ownership transfer
Cross-Selling Opportunities
SAML extends its value proposition beyond car sales by integrating essential automotive services, creating a comprehensive ecosystem that caters to every aspect of vehicle ownership.
Financing & Insurance
Seamless integration with leading financial institutions and insurance providers ensures buyers find competitive rates and comprehensive coverage directly within the SAML platform.
Extended Warranties
Offer peace of mind with tailored extended warranties and preventative maintenance packages, increasing customer lifetime value and vehicle reliability for every purchase.
Maintenance & Aftercare
Connect owners with certified service centers for regular maintenance, repairs, and genuine parts, fostering a holistic after-sales experience and repeat business.
Get in Touch
Interested in learning more about SAML? Reach out to us.